The Tobacco Control Fund (TCF) commissioned an interdisciplinary team from Zurich University of Applied Sciences (ZHAW) to undertake empirically based target group segmentation for tobacco control. Five target group segments resulted for adolescents. They vary with regard to factors including socioeconomic status, pursuit of structured hobbies, social resources and mental wellbeing.
Information on the project, methodology and results can now be found on the website of the Swiss Association for Smoking Prevention (AT). In addition to the generally accessible information, there is also a password-protected area for prevention specialists. This contains the detailed results and profiles, which set out the characteristics of the target group segments in a clearly structured way. It also features tips for devising counter-measures plus a dashboard for data analysis (e.g. by gender, language region, etc.).
To access the password-protected area, please register by visiting the AT website and selecting one of the password-protected areas ("Details about young people", "Details about adults" or "Devising measures").