In recent years, the tobacco industry has invested massively in advertising on social networks with the goal of reaching young people as a main target group. To protect young people from the ubiquitous and sophisticated advertising for tobacco and nicotine products, they need to be made aware of it.

Unisanté has now developed a tablet game to this end. In the design of a well-known social network, «Tabagram» offers an interactive experience that sees young people take on a moderating role. They are asked in a playful manner to report any tobacco or nicotine advertising or promotional content that they come across in the stories shown.

Tabagram is available free of charge for touchscreen tablets. An accompanying educational guide enables specialists to lead the activities on Tabagram and to discuss with young people the far-reaching and sometimes inconspicuous forms of advertising and promotional measures for tobacco and nicotine products.